Guides

How to actually do AEO

Working methods, not think pieces. Everything here is what we do for our own customers

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What is Answer Engine Optimization

The foundational guide: what AEO is, how it differs from SEO, and how answer engines choose their sources

9 min read

How to track your brand in AI answers

A repeatable method for measuring whether ChatGPT, Gemini, Perplexity and AI Overviews name you, where you sit inside the answer, and which pages they cite

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8 min read

AEO vs SEO, what changes and what carries over

The two disciplines share most of their plumbing and almost none of their scoreboard. Here is exactly where they diverge, and what an existing SEO programme should keep

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10 min read

How to get cited by AI answer engines

Eight changes to how you write and structure pages, ordered by how reliably they move citation rate, and what to stop doing

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7 min read

Which AI crawlers to allow, and how

A reference for the user agents behind AI answer engines, what each one is for, and the robots.txt decisions that quietly decide whether you can be cited at all

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Looking for a definition?

The glossary defines 15 AEO and GEO terms, one sentence each, then properly

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Reading about it is the cheap part

See where your brand actually stands across every major answer engine

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